In this research project, I examined the interactions between the women of Hinduism and the fashion industry. This project addresses the unrestricting versatility of traditional Indian attire and how Hindu women wear these garments. Using the pluralist theory as defined by Diana Eck and the sociological approach as defined by Debra Majeed, this research project sought to answer the following questions: “Are there restrictions in traditional Indian attire that hinder the individuality of women who practice Hinduism? If so, what are they?” I collected qualitative data through interviews and participant observation. Analysis of the data led me to the conclusion that while the attire that many Hindu women wear may be traditional Indian attire, the women do not find it restricting to their individuality or self-expression. In fact many find it liberating. To thoroughly understand this research project, it is helpful to be acquainted with some terminology in Indian fashion. Sari is a traditional draped Indian garment of five to nine yards of fabric that is worn by women. Bindi is a marking that is placed in the center of the forehead which previously only held religious significance, but is now a fashion statement. Other words and phrases are defined or described within the presentation.
